Bored George

Bored.george was born as a passion project, where they channel their relentless creativity, love for fashion, and fearless spirit into every obsessively crafted design. Proudly based in New Zealand, the small, dedicated team works tirelessly to infuse each pair of sunglasses with a unique blend of innovation and global fashion trends.

Frames are designed to make a statement, featuring playful and bold shapes that reflect mood, attitude, and personality. They strive to perfect the art of sunglasses, blending effortless design with premium quality, all while maintaining an affordable price point for every modern fashion seeker.

These frames are destined to become your latest obsession and your closest companion.